what I do

engage, inform, entertain

I write on my clients’ behalf to persuade people to do or think something. That ‘thing’ might be understanding the client organisation better; investing in them; or buying one of their coffeepots. Whatever the outcome, I aim to communicate in a way that rewards both client and reader.

I never forget that reading can be hard work. Fear of being boring or misunderstood keeps my knuckles white and my writing sharp. It makes me:

• Use techniques to engage readers
• Find the best way to inform through message, structure and content
• Give my copy an edge – entertain with wit and originality.

I use these tools in my writing and explore them with clients in copy workshops. (I’ve taught Shakespeare to Manchester schoolkids, English to Greek toddlers and copywriting to marketing executives.)

I write:
Annual, CSR and other corporate reports • B2B and B2C brochures and leaflets • websites • advertisements • internal magazines • employee communications materials • PowerPoint presentations • fiction and poetry

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